Architect Berthold Lubetkin’s motto still carries an electric charge, which may be why it is so hard to buy this quote on a tea towel. “Keep calm and carry on,” on the other hand, sounds like the soporific for our time, and it can be found on everything from wallets to underwear, doormats to pillows. Created by the British government for use in the event of a German invasion during the Second World War,
it had a renaissance during the financial collapse of 2008.